Believe it or not, business is about creating relationships. It doesn’t matter if you own a hotdog cart on a sidewalk or a full-fledged medical clinic, the relationships you create with those you come in contact will make you or break you. The question is: who are you connecting with? Or perhaps, who SHOULD you be connecting with?
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Marketing is used to identify those to make the connection to, and then allows you to interact with them to create relationships.
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Do you say the right thing to the right audience? Is your message getting across, are they responding, and how are they responding?
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Do you know who you are and what you stand for? A brand is not just a logo. It’s the essence of both you and your business.
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How far is your reach? You may be talking to the right people, but how many of those people do you actually reach?
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